AI, Email, and the Mid-Market
Join Me for the Marketing Equalizer Workshop
A note from our Founder…
As an agency leader working with mid-market marketers, I am excited to join the Marketing Equalizer panel and help marketers level up their performance in 2026.
The Marketing Equalizer: Leveraging AI for Mid-Market Growth
DETAILS: January 22, 11 - 12pm ET
Register HERE.
Last year, I participated in the research interviews with WARC, and this year's report findings immediately resonated with what my team and I see every day. The data points around resource constraints, reliance on paid media, the growing importance of owned channels, and the real skills and confidence gap with AI are all deeply familiar in our client work. This research validates the challenges that the mid-market marketers I know are facing, and it point clearly to where the biggest opportunities lie.
During the workshop, Lexi Wolf from WARC, Jillian Ryan from Intuit Mailchimp, and I will be sharing practical perspectives on how mid-market teams can start experimenting with AI inside their existing MarTech stack. We’ll also discuss how marketers can use it to strengthen email and lifecycle programs and connect paid, owned, and CRM efforts in a way that actually feels manageable. The focus will be on how real-world marketing teams can move from curiosity to confident adoption of the powerful AI tech available to us.
If you are a marketer or marketing leader in a mid-market organization and you are looking for grounded guidance on using AI to make your email and digital programs more effective, I would love for you to join us. You can learn more and register for the event here…
