MAILCHIMP EMAIL MARKETING STRATEGY
Mailchimp is a capable platform. But capability alone doesn't equal results.
Most of the organizations that come to us are already using Mailchimp. They have an account and send campaigns, but they're still not getting what they need out of it. Maybe the metrics look bad, or the list isn’t growing, or maybe they just aren’t making it into inboxes.
The problem isn't the tool. It's the strategy behind it.
We've been Mailchimp Pro Partners since 2020, one of the first agencies Mailchimp recognized at that level. With over 25 years in email marketing, our work centers on one thing: building programs that perform, not just programs that send.
What Mailchimp Pro Partner Status Means for You
A lot of agencies use Mailchimp, but not every agency calling itself a Mailchimp expert has been certified. Pro Partner is the highest certification level Mailchimp awards. It requires more than attending a webinar to achieve. Pro Partners need to show demonstrated client outcomes, deep platform expertise, and ongoing engagement with the software and organization. It's not a badge you apply for, it’s earned.
As a Mailchimp Pro Partner, we have access to priority support and direct platform resources that most agencies don't. When you work with us, you're not paying for anyone's learning curve.
MAILCHIMP SERVICES WE PROVIDE
Strategy, tactical execution and results measurement
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![ACCOUNT SETUP AND CONFIGURATION]()
ACCOUNT SETUP & CONFIGURATION
Starting from scratch, or inheriting an account that's grown in the wrong direction? We set accounts up correctly from the ground up. From technical aspects like domain authentication, to personalization with custom fields and tags, we will make sure the architecture and sending infrastructure for your email is optimized.
Whether you want performance from day one, or need to go back to fix what was patched together, we will help you get it in shape.
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![AUDIENCE SEGMENTATION AND LIST MANAGEMENT]()
AUDIENCE SEGMENTATION & LIST MANAGEMENT
Are you sending everyone the same message? Personalization is the next level in email marketing, and it’s what helps you land in the inbox and get results. We build segmentation frameworks that let you send the right message to the right people, by behavior, engagement level, donor status, program interest, or any combination that fits your goals.
We also ensure that your list hygiene is pristine: removing lapsed contacts, suppressing bounces, and keeping your deliverability clean.
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![AUTOMATION AND DRIP SEQUENCES]()
AUTOMATION AND DRIP SEQUENCES
Looking for the gift that keeps on giving? That’s automation at the core. Effective email programs run while you're focused on other things, keeping your brand top of mind to your audience always. We build automated sequences: welcome series, lead nurture flows, donor journeys, reengagement campaigns, post-event follow-ups.
We make sure you send the right message at the right moment, without requiring a manual send every time.
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![CAMPAIGN MANAGEMENT]()
CAMPAIGN MANAGEMENT
Does the detail drag down your efforts? While we specialize in strategy, we can also handle every aspect of your campaign. From planning to copywriting, template production to scheduling, and performance review, we can fill all the gaps in your program so you can focus on your expertise.
We assist with monthly newsletters, multi-touch fundraising campaigns, and everything in between. Let us manage the execution so your team can focus on everything else.
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![MAILCHIMP AUDITS]()
MAILCHIMP AUDITS
Not sure where to start? An audit is a popular choice for many of our new clients. If your Mailchimp account has been running for a while without a strategic review, an audit is the fastest way to find out what's working, what isn't, and what's costing you results.
We review deliverability, list health, automation gaps, template performance, and reporting, and deliver a written report with prioritized recommendations.
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![PLATFORM MIGRATIONS]()
PLATFORM MIGRATIONS
Moving to a new ESP is a significant initiative. If you’re moving to Mailchimp from Constant Contact, HubSpot, ActiveCampaign, Salesforce Marketing Cloud, or another platform, expert help can make all the difference in a smooth transition. We manage dozens of platform migrations every year, including all aspects of the project: list transfer, data integrity, template rebuilding, automation remapping, integration setup and team training.
Avoid the opportunity cost of lost program time and sends with professional help.
Most of our clients first contact us because something isn't working. Sometimes it's a deliverability problem. Sometimes it's engagement that has quietly flatlined. Sometimes they just don’t know where to start. No matter where you’re at, we will build you a program that performs. Here's what that looks like in practice.
Real Clients. Real Results.
Recasens USA
As the North American sales division of an international textile manufacturer, Recasens USA needed a localized marketing strategy as well as tactical assistance to build brand awareness, drive inbound inquiries and nurture leads in the sales funnel.
The brand awareness program increased reach to more than 17 times its original market. As new product lines launched and industries were targeted, we provided enhanced localized support to build their reputation as a trusted, high-end provider for the North American technical textile market.
National Association of Chronic Disease Directors
NACDD serves a national network of public health professionals, and they were running member communications, advocacy alerts, and conference promotions all through the same account with a clunky, manual structure separating those audiences.
We worked with them to restructure their Mailchimp account, built segmentation that separated members from general subscribers, and assisted with automation that handles onboarding and re-engagement for their staff.
We continued to work with them as they migrated CRMs twice, ensuring that the integrity of data from their ESP carried to every contact record in their CRMs to improve targeted communication, personalization and engagement.
Altrans Postal Solutions
Altrans Postal Solutions came to us with a tired brand, an old list and no system for using it. There was no distinction in voice or communications from their competitors, no nurture sequence, and no consistent cadence for their industry contacts. We built all of it, hand-in-hand with their leadership team, creating a thought leadership-oriented program that got noticed. In the first year, they saw a 36.5% increase in sales.
Frequently Asked Questions
Here are some of the common questions we hear as a Mailchimp Pro Partner agency.
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A Mailchimp Pro Partner is a marketing professional who has received the highest certification level Mailchimp awards. It requires demonstrated client outcomes, platform expertise, and ongoing engagement with the partner program. 108 Degrees has been a recognized Mailchimp Expert since 2015 and held Pro Partner status since 2020. We were among the first agencies Mailchimp recognized as certified experts.
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Yes. Mailchimp is our primary specialty, but we work with all major email service providers. We'll tell you honestly if Mailchimp is or isn't the right fit for your organization. Platform selection is part of the strategic conversation, not a foregone conclusion.
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If your metrics are declining, your audience is stagnant, you're unsure if automations are working correctly, or you haven't had a strategic review in more than a year, an audit is well worth it. Most clients find issues they didn't know existed, and every client leaves with a clear improvement plan.
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The easiest first step is a conversation. Just complete the form below to set up a discovery call. We'll ask about your current Mailchimp setup, your goals, and your challenges, and we’ll get started from there.