CASE STUDY
Automation for
Lasting Engagement
TIER 1 VETERINARY MEDICAL CENTER
EMAIL MARKETING STRATEGY, MARKETING AUTOMATION
THE PROJECT
The premier provider of veterinary services in Alaska, Tier 1 partnered with us to develop targeted email marketing campaigns for client engagement and staff recruitment.
THE CHALLENGE
Tier1’s existing email program lacked strategic automation and wasn’t fully leveraging their investment in educational video content or effectively reaching prospective employees.
THE RESULT
By building dedicated automation campaigns for patient owners and job seekers, we created an ongoing system of outreach for their target audiences. In addition, we repurposed video content to drive YouTube engagement, and delivered more relevant, impactful communications to each audience.
Need a Better Mousetrap?
Tier 1 Veterinary Medical Center is Alaska’s largest and most advanced animal hospital, serving a diverse community of pet owners from across the state and beyond. With a reputation for excellence and a commitment to both clinical care and education, Tier 1 recognized that their email marketing program was not living up to its potential. They had invested heavily in creating high-quality educational video content and were eager to reach both their loyal client base and a wider pool of veterinary professionals interested in relocating to Alaska.
Despite their strong presence and resources, Tier 1’s email outreach lacked the strategic automation and tailored messaging needed to truly engage these distinct audiences. Their leadership team sought out our expertise to help them build a more effective email program—one that could deliver timely, relevant information to pet owners, while also showcasing the unique professional and lifestyle opportunities available at Tier 1 to prospective staff. They came to us looking for a partner who could help them make their communications more purposeful, their content more impactful, and their recruitment efforts more compelling.
Custom Solutions to Engage Distinct Audiences
For Tier 1’s recruitment needs, we designed a dedicated automation campaign that spoke directly to veterinary professionals considering a move to Alaska. Rather than relying on generic job postings, we crafted a series of emails that painted a vivid picture of life and work at Tier 1. These messages highlighted not only the hospital’s reputation as the state’s premier veterinary center, but also the adventure, beauty, and unique lifestyle that Alaska offers. By combining practical information about open positions and relocation with authentic stories and imagery, we helped Tier 1 stand out in a competitive market for veterinary talent.
Our success from that program encouraged the client to extend our work to pet owner communications. After evaluating their current marketing programs we saw an opportunity to maximize the value of Tier 1’s investment in educational video content. The hospital had built an impressive library of YouTube videos, but these resources weren’t reaching their full potential through social media alone. We developed a series of automated email campaigns that helped build brand identity and featured these videos as central content, offering pet owners timely advice and insights while encouraging them to explore more on Tier 1’s YouTube channel. This approach not only provided added value to clients, but also helped extend the reach and impact of Tier 1’s educational efforts.
Our solutions were grounded in email marketing best practices: targeted automation, audience segmentation, and content repurposing. By delivering the right message to the right audience at the right time, we enabled Tier 1 to build stronger relationships with both prospective team members and loyal clients, all while making the most of their existing marketing assets.
Building a Strong Foundation for Lasting Engagement
By creating targeted automation campaigns that speak directly to the unique needs of both prospective hires and pet owners, we helped Tier 1 Veterinary Medical Center strengthen their connections and make the most of their existing marketing investments. Our strategic approach ensured that their email program became a more effective tool for engagement, education, and recruitment.
With a solid foundation in place, Tier 1 is well-positioned to continue growing their community of loyal clients and talented professionals. We look forward to their ongoing efforts to communicate with purpose and impact across all digital channels.
See the Results
View the portfolio samples showcasing the designs and content created for Tier 1 Veterinary Medical Center’s email marketing program
How We Did It
Tier 1 Veterinary Medical Center needed a straightforward, effective approach to reach their audiences and streamline communications. We implemented a solution that made it easy to manage lists, automate outreach, and deliver targeted campaigns—all without adding unnecessary complexity to their workflow.
