Reunite & Reignite: ICBA 2022

Marketing agency founder, MaryAnn Pfeiffer, presents The Birth of an Email at the 2022 ICBA annual conference.

108 Degrees Founder and Principal, MaryAnn Pfeiffer, provided a lecture at the 2022 ICBA Conference on February 4-7, 2022, at the DoubleTree Hilton Hotel in Orlando presenting an informative, in-person session entitled The Birth of an Email.

Since 1927, the Independent College Bookstore Association (ICBA) has been focused exclusively on serving institutionally-affiliated college store members. ICBA programs and services are designed to help stores remain independent and be financially and operationally successful. The ICBA Conference provides a unique opportunity for members to come together both in-person and virtually to connect, learn and strategize during these unique and dynamic times.

An expert in email marketing for over two decades, MaryAnn is a Certified MailChimp Pro Partner and the Founder and Principal at 108 Degrees, LLC where she also serves as the Creative Director and Chief Strategist for all projects. She is a frequent speaker, guest and author for numerous events and publications, and recently published Precision Email: 7 Lessons In Engagement Strategy.  

Interested in booking MaryAnn for an upcoming event, article interview or personal appearance? Click below to submit your information.