EMAIL MARKETING SERVICES

Make sure you’re approaching your email program with the right outlook and priorities. Before we touch a single template, we look at where you are and build a clear plan: audience segmentation, content strategy, send cadence, and goals tied to your actual business objectives.

Strategy isn't a document we hand you and walk away from. It's the foundation every campaign runs on.

We set up and manage email platforms the right way from the start: audience structure, tags, segments, templates, integrations, and list architecture. 

We have decades of experience across the major ESPs for mid-market business and nonprofit industries.

We don't push you toward any one platform. We evaluate platform fit for each client and tell you honestly what tool is right for your situation.

Tired of your marketing tech stack being managed with manual uploads? Looking for better and more efficient ways to bring data from your CRM into your ESP? We have technical experience an expertise that specializes in data integration with your email software.

We are Zapier Silver Partners and also provide custom programming to help bring the right data into your marketing software that can build a targeted, highly engaging program for your subscribers.

Automation is the gift that keeps on giving. Welcome series. Lead nurture flows. Donor journeys. Enrollment follow-ups. Re-engagement campaigns. We build automations that work around the clock so your team doesn't have to worry about what goes out next and to whom.

We’ll help you leverage email alongside SMS to create an experience that keeps your organization top of mind with your subscribers and builds brand loyalty.

Need an extra pair of qualified hands to keep your program up and running? We can write, design, test, schedule, and send your campaigns.

After every send, we bring customized recommendations based on your audience, goals and capabilities, not just a report with numbers you have to decode on your own.

Not sure why your program isn't performing? We’re often asked where the holes are, or the best place to focus on to build a strong program. Our audit will review your entire email operation: audience segments, templates, deliverability, automation gaps, list health, subject lines, and performance benchmarks. You get a prioritized action plan, and the advice to go along with it.

An audit is the lowest-risk way to start working with us, and whether you want to work on it yourself or need more help, you’ll gain valuable information that will bring long term results.

Moving from Constant Contact, HubSpot, ActiveCampaign, Salesforce Marketing Cloud, or another platform? We are migration experts. We manage dozens of migrations every year, helping our clients move to new systems with the lowest friction possible. 

We can handle the full migration: data integrity, template rebuilding, automation re-mapping, and team training. We know exactly where the problems show up and can help you avoid problems before they collapse your communications program.

If your organization doesn't have an in-house creative team, we’re here to help. We can help you build motivating campaign copy and create email templates that are on-brand, mobile-optimized, and built to perform.

Our email creative services can be paired with our Thought Leadership Content program, designed to build your brand and industry exposure. Your content is a valuable asset for your organization, build it right, the first time.

We measure what matters: not just opens and clicks. Today’s email marketer can’t depend on the same signals they used to, so understanding the health of your audience list, calls to action and program signals requires digging deep into your metrics. We can help you identify and monitor the most important data to watch to maintain results and build your success.

We focus on more than a single data point, but on trends that are tied to your actual goals. 

A clean, well-segmented list is the difference between strong deliverability and email that disappears into spam. Leverage your zero and first party data by building segments that can send meaningful messages to your audience.

Whether you need help with existing segmentation, need a new segments built, or just want help to manage list health, logic, and keep your audience data working for you instead of against you, we can help.