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Another classic from our bookcase... "In Differentiate or Die, bestselling author Jack Trout doesn't beat around the bush. He takes marketers to task for taking the easy route too often, employing high-tech razzle-dazzle and sleight of hand when
Best practice rules tell us that we should regularly scrub our lists of non-performing names to ensure that our messages are landing in the inbox of only those who are ready for our messages. But sometimes we have a different view on what should be
According to The Agency Collective, only 23% of marketing agencies are owned by women, and in agencies where the leadership is not female, women have a tougher time getting ahead. There is great disparity in our industry right now between the number
We take a consultative approach that listens to you as the expert in your industry and apply our knowledge in our field so you can achieve success in yours. Visit the link in our bio to see how we can help you level up your marketing! . . . #108degr
The company you keep in life, be it personal or professional, says a lot about who you are — your personality, your values, and your work ethic. It’s why when choosing a partner program for your company or evaluating vendors and seeing wh
What data should you collect? The more relevant data points, the better: demographics, acquisition information, average shopping cart totals, email open/click rates, time on site and conversion rates are all great information to have. If you have man
Strong messaging helps customers and prospects understand your business values. Without it customers will be left confused and won't bother to learn about your amazing business. We have a long legacy of developing creative messages for all manner o
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