Clever vs. Smart
Email Marketing 108 Degrees Digital Marketing Email Marketing 108 Degrees Digital Marketing

Clever vs. Smart

iOS 15 limits our ability to be clever. 

It does not hamper our ability to be smart marketers. 

Learn why some marketers have nothing to worry about with the release of iOS15, while others should be doing their best to change the direction of their campaigns to avoid disaster. Which one are you?

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Tips for a Successful Marketing Plan
108 Degrees Digital Marketing 108 Degrees Digital Marketing

Tips for a Successful Marketing Plan

Digital marketing plans are something you should review regularly, both to keep up with your programs and to ensure they are successful. Here are a few things to consider as you build your program plans…

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Why Whitespace is Sexy
108 Degrees Digital Marketing 108 Degrees Digital Marketing

Why Whitespace is Sexy

The most common website design disasters have one common element... whitespace. Content that is slim and clean, a design that is scannable and navigation that is not crowded or lost... they all come down to a design that embraces whitespace as a design element. Learn more about how whitespace can make your website stand out.

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To Unsubscribe Or Not To Unsubscribe, That Is The Question
108 Degrees Digital Marketing 108 Degrees Digital Marketing

To Unsubscribe Or Not To Unsubscribe, That Is The Question

Best practice rules tell us that we should regularly scrub our lists of non-performing names to ensure that our messages are landing in the inbox of only those who are ready for our messages. But, at the Mailchimp Partner Community Kickoff meeting in 2020, I shared the story of a client who proved consistently that the only subscriber who is truly disengaged is one who asks to be removed from the list.

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