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Nonprofit email list growth isn't just about adding more names. It's about building a list that actually engages, supports your mission, and drives results over time. Because without list health, growth alone won't get you very far. So here's the
This month for Ex Libris, where I share what's on my reading list... 📚 Last month, for Women's History Month, I took some time to acknowledge the recent work by a woman who has made history in our time and who is a fierce advocate for girls' educa
If you ever heard “You’ve got mail,” it probably came from me. 📧 No, literally. I was sending commercial email in the last century. Back then, we just called it digital marketing and we figured it out as we went. Today marks fift
Marketing doesn't happen in a vacuum; your audience doesn't live in just one channel, so your strategy shouldn't either. Our blog at 108 Degrees Digital Marketing dives into omnichannel marketing: what it is, why it matters, and how to create a seam
This month for Ex Libris, where I share what's on my reading list... 📚 Recently, I went back to a classic, Building a StoryBrand by Donald Miller. Although it's not a new release in my marketing library, the core ideas around clarity, story, and
Email marketing is more than sending messages; it's about connecting the right data to deliver the right message at the right time. Some of the most powerful improvements come from simple integrations: linking your email platform to your CRM, e-comm
"Just get it out the door" isn't a strategy. If your email marketing feels chaotic, with last-minute sends, unclear goals, and endless revisions, it's not a workload problem; it's a planning problem. Strong campaigns start before the send