CASE STUDY
Consistency Creates Impact
ClearVu School Services
EMAIL MARKETING, AUTOMATION, CONTENT STRATEGY
THE PROJECT
ClearVu School Services wanted a more strategic and consistent digital marketing program that would keep it connected with school districts and decision-makers nationwide.
THE CHALLENGE
Despite a strong history of serving public school systems, its existing marketing program wasn’t as efficient or polished as its operations. Campaign management was time-consuming, and messaging lacked a cohesive brand tone.
THE RESULT
By establishing new foundations of automation, segmented lists, and structured newsletters, the revamped program achieved a 43% increase in average open rates and a 133% increase in average click rates, driven by more relevant content and a cleaner list structure. The new marketing platform reflects its professionalism and supports continued growth.
Creating Structure for Scalable Success
108 Degrees Digital Marketing was engaged to modernize ClearVu School Service’s email strategy and maximize its national reach. The company partners with K–12 public school systems to improve procurement and supply chain operations for food services. Although their subscriber list included the right contacts, it was not yielding any real results, despite its national reach.
After reviewing the program, it was determined that introducing marketing automation, optimizing campaign delivery, and creating content that supported the brand messaging would provide meaningful, results-oriented engagement. Working as an extension of ClearVu’s internal team, 108 Degrees developed a streamlined program strategy to reach the right subscribers with the right content, at the right time.
Work began by refreshing templates, rebuilding lists, and coordinating campaign schedules. The new system dramatically increased the precision and consistency of ClearVu’s digital communications and highlighted the key messages that resonated with the target audience. Dynamic reporting tied every send to performance, allowing for strategic and informed decisions for each subsequent campaign.
Because ClearVu’s primary audience includes school administrators and food service supervisors, engagement naturally follows the school calendar. During the summer months, when programs pause and staff are on break, it’s essential to maintain list integrity and prepare for fall re-engagement.
108 Degrees implemented a list hygiene strategy that removes outdated contacts, refreshes data, and ensures compliance across systems before each new season. This proactive maintenance keeps campaign performance high and deliverability strong, reducing bounces and ensuring each message reaches an active, relevant audience.
By pairing seasonal timing with smart automation, ClearVu’s communications remain fresh, accurate, and ready to perform when the school year resumes.
Staying Connected with a Seasonal Audience
See the Results
View the portfolio sample of email campaigns created for ClearVu’s email marketing program.
How We Did It
The partnership began with discovery, which included an in-depth understanding of ClearVu’s audience, business goals, and existing communication rhythms. With that insight, 108 Degrees rebuilt the email infrastructure from the ground up, cleaning and segmenting databases to create a more engaged reader base.
