MARYANN PFEIFFER
SPEAKER, AUTHOR & MARKETING STRATEGIST
25+ years of turning email lists into engaged audiences, and engaged audiences into growth. Offering keynotes, breakout sessions, workshops and panels for conferences, associations, corporate teams and podcasts, in person or virtual.
25+ years in email marketing
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Founder, 108 Degrees®
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WBENC-certified business owner
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Mailchimp Pro Partner
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CWE Regional Forum
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Mailchimp Innovation Council
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25+ years in email marketing • Founder, 108 Degrees® • WBENC-certified business owner • Mailchimp Pro Partner • CWE Regional Forum • Mailchimp Innovation Council •
Signature Talks
Every session is tailored to your audience, whether they are association members, higher education communicators or a corporate marketing team. Formats include keynotes, breakout sessions, interactive workshops, or panel and fireside chat. All talks are available in person or virtual.
Three Questions That Change How You Grow Your Audience
A field-tested framework for audience growth that sticks.
Most organizations measure list size when they should measure engagement. MaryAnn shares the three-question discovery framework she uses to find where audience growth stalls, then walks through proven tactics for every stage of the subscriber relationship, from the first opt-in to long-term loyalty. Attendees leave knowing how to attract the right people and keep them engaged.
Attendees will learn to:
Diagnose growth gaps with three questions they can use the next day
Match opt-in offers and forms to where each visitor is in the buying or giving cycle
Spot and prevent drop-off before subscribers disengage
From Goals to Game Plan
A practical framework for planning your next marketing year.
A marketing plan only works if the team uses it. In this hands-on session, MaryAnn guides attendees from mission and audience through goals, channels and a working calendar, so they leave with a plan built around their own organization. The planning year flexes to fit the audience: a membership year, an enrollment cycle or a fiscal year.
Attendees will learn to:
Set measurable goals from last year's results
Define the audiences and messages that drive those goals
Turn strategy into a calendar the whole team can follow
What’s Next in Email Marketing
The shifts that matter now and how to respond.
Every year brings a new list of trends, and most of them never reach a marketer's results. This session focuses on the shifts that do: AI-assisted personalization with human oversight, interactive email, privacy and trust, accessible design and real-time automation. MaryAnn updates the content each year so attendees hear what matters now.
Attendees will learn to:
Decide which trends deserve time and budget, and which to skip
Use AI for the tedious work while keeping their brand voice human
Build subscriber trust through transparent data collection
About MaryAnn
MaryAnn Pfeiffer has spent more than 25 years in email marketing, starting when “you've got mail” was the most familiar sound on a computer. As founder of 108 Degrees®, a WBENC-certified email marketing agency, she helps B2B companies, nonprofits and educational institutions build email programs that grow engaged audiences and measurable results.
A Mailchimp Pro Partner and member of the Mailchimp Innovation Council, she has trained Mailchimp's own Customer Success Team and speaks to marketers, associations and business leaders on engagement strategy. She is the author of Precision Email: 7 Lessons in Engagement Strategy, with a new book due in 2027.
Past Stages
Featured Appearances
Watch and listen to recent sessions, panels and podcast conversations.
Mailchimp & WARC: The Marketing Equalizer Broadcast
WinsDay Podcast: Building Relationships AI Cannot Replace
Embrace the Squiggle
The 789 Show: Email Marketing and Business Growth
An Agency Story: Finding an Email Niche
Fully Managed: Agency Culture & Scaling Smart
No-body Everybody: The Depth of Email Marketing
Mailchimp Marketing Success Season: Brand Loyalty Panel
ICBA Webinar Series: Powerful Elements of Marketing
“I'm thrilled with these results. The team was engaged and the content very clearly resonated with them and their regular conversations. I'd say we nailed it!”
-Haley Dutton, Senior Learning & Development Partner, Intuit
Audience Growth: An Expert Perspective, Intuit Mailchimp team training, 2026. Net Promoter Score of 70, with 9.8/10 for understanding growth levers and 9.4/10 for helping attendees perform better in their roles.
Results Organizers Can Count On
“[This session] gets a 10/10! This session provided so many techniques sellers can use now to close deals and be true solution architects.”
-Attendee feedback, Mailchimp Global Enablement & Training
AUTHOR
Precision Email: 7 Lessons in Engagement Strategy
Instead of another how-to guide, Precision Email covers the best practices and strategy behind email programs that succeed where others stall. MaryAnn's next book arrives in January 2027.
Book bundles are available for event attendees. Ask about adding copies when you book.
Media Kit
Everything event organizers need for programs, promotion and introductions. Download the speaker sheet, or request headshots, on-stage photos, bios and the emcee introduction through the booking form.
Book MaryAnn for Your Next Event
Tell us about your event and audience, and we'll follow up within two business days to talk through dates, format and a session tailored to your attendees.
Prefer email? Contact marketing@108degrees.com.