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I've been on a regional forum with Rhonda Sargent for months. She's less than an hour away, and yet, last month was the first time we met in person. That's not unusual, is it? I think actually, it's not. But last month we both made the time to he
B2B email marketing has a very different job than B2C. You're not trying to drive impulse purchases. You're building trust with audiences navigating long sales cycles, multiple stakeholders, and complex decision-making processes. That's why effecti
This month for Ex Libris, where I share what's on my reading list… 📚 Choice Hacking: How to Use Psychology and Behavioral Science to Create an Experience That Sings by Jennifer L. Clinehens is a really accessible introduction to behavioral s
One of my favorite things about being part of the @wbenc community is seeing the impact women-owned businesses are making everywhere. While shopping at TJ Maxx today, I spotted the Women Owned logo on a product and immediately felt a sense of connec
Your email marketing isn't just a communication tool. It's a direct extension of your brand. From design and tone to messaging consistency, every email shapes how your audience perceives your organization. In crowded inboxes, recognizable branding
One of the biggest reasons email marketing underperforms? Lack of planning. Strong campaigns require more than writing a subject line five minutes before launch. Strategy, segmentation, timing, messaging, and audience goals all matter. That's why